Guide · 5 min read
How to define your ideal customer in one paragraph
A simple way to describe who you want to reach so searches, scoring and messages all point the same way.
Start with who gets the most value
Look at your best existing customers. What do they have in common: industry, size, location, how they found you, what problem they had? Those patterns are a better guide than a guess about a whole market.
Write it as one paragraph
A useful description names the type of business, the place, the size and the problem. For example: independent estate agents in Manchester with fewer than 20 staff and a website that is hard to use on a phone. That is specific enough to search for and to check.
List the signals that show a need
Decide what you can observe from public information that suggests a business needs your help, such as an out-of-date website, no way to book online, or few recent reviews. These become the opportunity signals you score against.
Say who does not qualify
Writing down who you do not want saves time. Rules such as too small, outside your area or already served by a competitor keep your pipeline clean.
Test and adjust
Run a small search first and read the results. If half of them are wrong, tighten the description. If there are too few, loosen one condition at a time. Treat the first version as a draft.
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