How scoring works

The five parts

Each part is rated from 0 to 100% and multiplied by its weight. The weights add up to 100, so the total is out of 100.

• Business fit

  up to 25

  How closely the business matches what you asked for: industry, size, location and type.

• Opportunity signals

  up to 25

  Gaps and needs found in public information, for example a website with no clear contact method or call to action.

• Service match

  up to 25

  How well the gaps found line up with the services you offer.

• Contactability

  up to 15

  Whether a public business contact route, such as an email or phone number, was found.

• Evidence confidence

  up to 10

  How well supported the findings are, for example whether they come from more than one source.

These are starting weights that can be configured. They are sensible defaults, not validated industry benchmarks, and we say so rather than pretend otherwise.

Confidence is kept separate

A business can look like a great fit and still be poorly evidenced. Pipscout keeps evidence confidence as its own measure, so a high score built on thin evidence is flagged instead of hidden.

The suggested next step

• Low confidence: gather more evidence before contacting.
• 70 or more with a contact route: review it and prepare outreach.
• 70 or more without a contact route: find a verified way to reach them.
• 45 to 69: keep as a prospect to nurture.
• Below 45: deprioritise.

These are suggestions. You decide who to contact and what to send.

Where contact details come from

Each public contact detail is stored with its source, so you can see where it was found and when. Contact details without a source are not treated as reachable.

What scoring is not

A score estimates how promising a prospect looks from public information. It does not predict that someone will buy, and it is not a guarantee of any result. Use it to decide where to spend your attention first.